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Monday, September 21, 2009 (Day 1)
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8:00 AM
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Breakfast and Conference Registration
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8:25 AM
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Chairperson's Opening Comments
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| Speaker(s) |
Robert Ambrogi
Attorney
Law Office of Robert Ambrogi
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8:30 AM
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Social Media and the New World Order
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The 2008 Presidential campaign was a study in how web 2.0 has changed how the world works. Kevin Flynn worked with the Blogging Team in the New Media Department for Obama for America Presidential Campaign Headquarters. Mr. Flynn will discuss how the campaign leveraged free social media sites including Facebook and MySpace and set up its own internal social media with the MyBO (my.barackobama.com) platform. Hear a first hand account of what worked and why. Mr. Flynn will also look at how those lessons transfer into corporate America.
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| Speaker(s) |
Kevin Flynn
Member, Blogging Team
Obama for America
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9:30 AM
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Your Business and the Social Media Sensation
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Social media trends
Twitter, facebook and linked-in: what information do you have out in the market?
Exposure, liability and consequences
Social media litigation is only one unsuitable tweet away
Proliferate pressure to keep up in a digital world and intrinsic risks
Possible and probable legal implications
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| Moderator(s) |
Monica Bay
Editor-in-Chief, Law Technology News
ALM
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| Speaker(s) |
Michele Mitchell
VP of Audience Development and Retention
NBC Universal
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Cheryl Givner
Managing Counsel Worldwide Marketing & Core Products
MasterCard Worldwide
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Nicole Black
Of Counsel; Founder
Fiandach & Fiandach; lawtechtalk.com
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Andy Mitchell
VP Digital Marketing and Marketing Development
CNN Worldwide
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10:30 AM
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Mid-morning Networking and Exhibit Break
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10:45 AM
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Develop your Company's Corporate Policy for Social Media
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Set up a policy before you need it
Review sample policies
Balancing company interests, marketing and employee expression
Policy enforcement mechanisms
Terminated employees
Groups, followers and friends: reasonable expectations for your employees
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| Speaker(s) |
Doug Cornelius
Chief Compliance Officer
Beacon Capital Partners, LLC.
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David Morris
Group Counsel
TripAdvisor Media Group
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Howard Greenstein
President
The Harbrooke Group
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11:45 AM
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Protecting your Company's Identity in a Virtual World
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Monitoring positive and negative comments regarding your business online
Addressing negative online feedback
Domain names and brand protection
Mitigating risks through technology; how to monitor your online image
Beware WOB – word of blog
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| Speaker(s) |
Mark Bisard
General Counsel's Office-Lead Attorney AXPi
American Express
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Paul Mussell
Senior Counsel - Intellectual Property Group
Wells Fargo & Company
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Andrew Rosenman
President
Arise Communications Inc.
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Kevin Ryan
Chief Marketing Officer
WebVisible, Inc.
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12:45 PM
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Lunch
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2:00 PM
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Intellectual Property and Social Media
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Who owns what?
Protecting your brand
Sensitizing and training employees regarding IP issues in social media
Repurposed content on other websites
Copyrights, trade secrets and the first amendment: Do employees have the right to speak their minds?
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| Speaker(s) |
Valerie L. Boccadoro
Director and Senior Intellectual Property Counsel
Toys R Us
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Lesley Rosenthal
Vice President, General Counsel & Secretary
Lincoln Center for the Performing Arts, Inc.
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Robert Ambrogi
Attorney
Law Office of Robert Ambrogi
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3:00 PM
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Regulation and Social Media
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Social media in regulated industries
The FTC and social media: The rules are changing and so are the risks
What poses the most risk: extended rules or lack of guidance?
Balancing the risks and rewards of social media marketing and adapting to the sweeping changes
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| Speaker(s) |
Paul Mussell
Senior Counsel - Intellectual Property Group
Wells Fargo & Company
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Sydney Rubin
Director of Social Media
Chandler Chicco Companies
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Sarah Bird, J.D.
Chief Operations Officer
SEOmoz, Inc.
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Marc Monseau
Director, Corporate Communication & Social Media
Johnson & Johnson
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Richard Cleland
Assistant Director, Division of Advertising Practices
Federal Trade Commission
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4:00 PM
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Afternoon Networking and Exhibit Break
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4:30 PM
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Social Media Best Practices
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This session will examine the various online social media that are becoming mainstream, and how in-house counsel can take advantage of them to do their jobs more efficiently and cost-effectively. This session will also focus on the risks associated with social media and in-house counsel's responsibility to take necessary measures to protect their own reputations and that of their companies.
Survey of the applicable tools and an overview of how they work
Examination of Law 2.0 trends
Exploration of social media rules of engagement, ethics and participation guidelines
Use Cases
Building an action plan: Best practice knowledge and planning guide for using social media in the legal profession
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| Speaker(s) |
John Lipsey
Vice President, Corporate Counsel Services
LexisNexis
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Vanessa DiMauro
CEO
Leader Networks
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Eugene Weitz
Corporate Counsel
Alcatel-Lucent
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Doug Cornelius
Chief Compliance Officer
Beacon Capital Partners, LLC.
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Daniel Goldman
Legal Counsel
Mayo Clinic
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| Sponsored By... |
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5:30 PM
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Chairperson's Closing Comments
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| Speaker(s) |
Robert Ambrogi
Attorney
Law Office of Robert Ambrogi
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5:30 PM
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Networking Cocktail Reception
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