January 27 to 29, 2008
• The Westin Colonnade, Coral Gables - Coral Gables , FL
Conference Sponsors & Exhibitors
WELCOME BANQUET SPONSOR
AARP Segunda Juventud is proud to be the first and only national publication in the ever-growing 50+ Hispanic market. AARP Segunda Juventud provides Hispanic AARP members balanced accurate news, entertaining features and trustworthy advice to help readers protect their health, manage their finances, plan for retirement, enjoy leisure time, serve the community and strengthen family ties. Written and edited for Hispanics, the editorial format is presented in Spanish with English summaries of each article to appeal to cross-cultural families. AARP Segunda Juventud provides a wealth of information to enable Hispanics to attain a truly satisfying second youth!
Ebony Marketing Research, Inc. (EMR) is one of the nation’s foremost leading specialists in the area of multicultural marketing research. That distinction has been largely attributed to our research approach, which is to understand environments, lifestyles, cultural, and most important consumer behavior. Our research approach is innovative, reliable and efficient and over the years we have provided our clients with a wide range of services in the area of quantitative and qualitative. Our current research locations are in New York City, Washington, DC and Miami, as well as in Central and South America. If you want to better understand your market, contact EMR we’ve got the reach, range and rapport to provide you with actionable insights of these ever-growing multi-cultural market segments
Ethnic Technologies, LLC is a direct marketing business solutions provider. We are the gold standard in multicultural marketing, our software enables clients to segment their database by ethnicity, religion, language preference and Hispanic country of origin more accurately and comprehensively than any other approach. E-TECH offers ethnic telemarketing, postal and email lists for the United States and Canada. E-TECH’s analytics division provides CRM support employing ethnic data appending services and mapping, which provides businesses with an overview of emerging and existing markets.
E-TECH’s Premium Product is an Assimilation Index, which distinguishes individuals based on their level of assimilation within American culture.
IAG Research, the leading provider of ad effectiveness metrics on television, collects metrics about every ad, product placement, and program sponsorship occurring across all broadcast and major cable networks during primetime.
IAG Spanish Language service measures viewer response to primetime Univision and Telemundo programming and every national commercial every night, giving marketers the ability to maximize the impact and ROI of their advertising investments.
Reaching the Hispanic viewer is an important element within most marketing campaigns today – knowing how effectively you have reached them can now be determined through IAG Research.
NAPS provides an easy, cost-effective method of getting your story out to nearly every newspaper in the country. Instead of just covering the same newspapers everyone else in America is trying to get into, you give your top story to practically all of America’s mass media outlets, in a format that editors can easily use immediately. We cover over 700 Hispanic newspapers in the U.S., Puerto Rico and Mexico, with over 30 million in cumulative circulation. This offers a potential to reach the 40 million U.S. Hispanic people who account for $428 billion of buying power and 13.4% of the U.S. population.
Send us a release, a brochure, a speech or other background material and we can get you a draft within one week. Based on your English language version of the story, our experts will suggest a format that will get the maximum coverage in Hispanic media. We have certified translators who will translate your English language version into the generally accepted Castilian Spanish version for optimal pickup.
Latin Force Group LLC provides consumer intelligence via strategic business consulting, database-driven analytics and automated systems to help our clients achieve significant growth by tapping into America's fast growing Hispanic and multicultural markets.
The Latin Force Group was formed in June 2007 by the merger of Latin Force LLC and Geoscape International Inc. thru an investment by the Goldman Sachs Urban Investment Group. Latin Force serves clients nationwide from offices in New York City and Miami.
We are an award winning, nationally recognized firm with hundreds of clients across various industries. Among our diverse list of clients are: Allstate, Bank of America, Best Buy, Cranium, Direct TV, Epic Records, Humana, H&R Block, HSBC, ING, Kraft Foods, MTV, the NFL, Nickelodeon Networks, Toyota, Univision and Wells Fargo.
Yahoo! Telemundo is a commercial venture between Telemundo Communications Group, Inc., a unit of GE's NBC Universal, and Yahoo! Inc. By bringing together Yahoo!'s leading technology, internet tools and services with the online assets and original television content of Telemundo. Yahoo! Telemundo connects U.S. Hispanics to their passions, their communities and the world's knowledge. www.yahootelemundo.com
The AMA South Florida is the top advertising and marketing professional organization in the marketplace. We are committed to providing the best resources for professional and career development, business opportunities and personal and professional networking.
AMA South Florida offers a number of benefits for members. Our meetings and events provide professional development featuring the hottest topics and speakers in marketing. Each of our events provides excellent opportunities for you to meet and network with other South Florida marketing professionals. We also provide a range of Sponsorship Programs and Business Development programs for you to build your business through targeting a powerful database of marketing decision makers.
The California Hispanic Chambers of Commerce (CHCC) is the premier Hispanic business organization in the State of California and the largest regional organization of its kind in the United States. The CHCC represents the interest of the over 600,000 Hispanic-Owned businesses and more than 60 Hispanic Chambers of Commerce and Business Associations in California. The CHCC is committed to advocating for opportunities that support the economic growth and Success of California's Hispanic business and communities
San Diego-based Ethnic Print Media Group serves clients nationwide by delivering an effective, strategic approach to multicultural marketing. EPMG is committed to providing clients unparalleled demographic data and research resources; a turn-key approach to planning, placement and follow through; and the advantage of market expertise and key industry relationships. EPMG partners with a network of more than 1200 Hispanic, Black and Asian newspapers giving clients targeted access to the outlets that impact their bottom line. EPMG continues to raise the bar by improving the newspaper industry and helping advertisers make educated decisions.
Hispanic Market Weekly is the leading authority on news and events moving the Hispanic market. No other information source has Hispanic Market Weekly's unparalleled editorial expertise and its powerful data tools to bring its readers in-depth coverage of the people, companies and trends that influence the U.S. Latino market.
For the past nine years, Hispanic Market Weekly has offered market professionals exclusive knowledge, research and analysis and provided them with a clearer picture of market behavior. Subscribers to Hispanic Market Weekly receive our weekly newsletter as well as our daily news briefs and industry snapshots. Subscribers also have full access to our data center with agency, account, and media directories. A powerful and speedy search engine allows you to comb through Hispanic Market Weekly's database of news, analysis and guidance, going back to 1997, so you can quickly make smarter decisions.
Hispanic Marketing & Public Relations and HispanicMPR.com, the website and companion podcast, provide you essential information on America’s largest minority. Sign up for free email updates at www.HispanicMPR.com and visit our Resources Section for exclusive downloadable audio recordings.
Hispanic Trending is a blog focusing on the United States Latino Market. It features news and commentaries related to Hispanic Marketing and Advertising, as well as links to the most relevant Hispanic websites, organized by categories. http://juantornoe.blogs.com/hispanictrending/
Latin Business Chronicle is the weekly online journal on Latin American business. In addition to in-depth reports and commentaries on advertising and other topics, LBC publishes the widely-quoted Latin Business Index, Latin Globalization Index, Latin Security Index and Latin Technology Index (all four the first of their kind) as well as annual rankings on the Top 100 Latin American Mergers and Acquisitions, Latin America's top 15 Ports, Latin America's GDP and GDP per capita, Latin American trade with the United States and Europe, transparency, quality of life, advertising markets and more. For more information, please visit www.latinbusinesschronicle.com.
LatinVision Media, Inc. is a New York-based company that operates five portals targeting U.S. Hispanic and Latin American entrepreneurs and executives and professionals in small and medium-sized companies:
www.latinvision.com/directory is an interactive business directory of over 2,000,000 decision-makers in the U.S. Hispanic and Latin American business communities.
www.latinvision.com/finance is the leading Internet destination for venture capitalists, institutions and private equity firms seeking to identify new projects for investment.
www.latinvision/events is the leading business networking event in New York City for U.S. Hispanic and Latin American Entrepreneurs, business owners and professionals.
www.latinvision.com/media news division reprints press releases and distributes business news and content of interest to the U.S. Hispanic and Latin American business communities.
www.latinvision.com/magazine is a business magazine for U.S. Hispanic and Latin American Entrepreneurs, business owners and professionals. The magazine is scheduled to launch in June, 2007.
La Opinión is the leading Spanish-language daily newspaper in the country, distributing 125,000 copies throughout the five-county Southern California area and reaching over 495,000 readers every day. This year, La Opinión is celebrating its 80th anniversary. The newspaper was founded in Los Angeles in 1926 to provide daily news and information to a Hispanic population that has grown to become the nation’s largest.
In 2000, La Opinión Digital was launched and became quickly a premier Spanish-language news site. La Opinión also distributes La Vibra, a weekly entertainment guide and La Opinión Contigo, a free targeted weekend publication delivered to 250,000 homes in high Hispanic density areas: East Los Angeles, Huntington Park, Montebello/El Monte, Santa Ana and the San Fernando Valley. La Opinión is an ImpreMedia Company. For more information, visit La Opinión on the web at www.laopinion.com or www.impremedia.com.
LATIN TRADE is Latin America's leading international business magazine. For 12 years, our award-winning editorial team has provided our more than 350,000 readers with a global perspective on corporate developments in Latin America and the Caribbean. LATIN TRADE is the only pan-regional business magazine published in Spanish, Portuguese and English. Complete market coverage, editorial excellence and an established presence of 12 years make LATIN TRADE your best choice.
Latina is the definitive fashion, beauty and lifestyle magazine for Hispanic women. We inform, entertain and inspire our readers while celebrating their bicultural identity, offering a unique perspective into their lives. Whether it’s covering the latest trends or community issues through the magazine, website or at events, Latina understands their needs like no other brand.
Levitan & Palencia is a solutions-oriented, strategic marketing communications agency that deeply connects our clients’ brands to their target audiences in South Florida and the US Hispanic Market. The agency develops and executes distinctive, holistic marketing campaigns in English and Spanish. A team of seasoned executives employs the communication channels that most deeply connect with the target consumers, including advertising, public relations, event marketing, community relations, online marketing, direct mail, and /or promotions.
Unlock the potential of today's Black, Hispanic, and Asian American communities with Marketing to Emerging Majorities. This monthly newsletter helps you understand each group (and the niches within each group.) In every issue, Marketing to Emerging Majorities (MEM) analyzes critical trends among Black, Hispanic, and Asian Americans.
Many rely on MEM for...
• their source for original research on advertising and selling to Black, Hispanic, and Asian Americans, and for surveys of how significant industry sectors communicate with different racial and ethnic groups
• current and forthcoming emerging majorities marketing programs and opportunities
• an informed perspective on the marketing techniques used by corporations, non-profits and others to target Black, Hispanic, and Asian American consumers
• abstracts of the latest research covering purchasing patterns, leisure activities, financial interests, academic achievement, social attitudes and other indicators you need to make your message relevant to these groups, and more...
The Marketing Executive Networking Group (MENG) is the premier organization of senior level marketing professionals who have reached at least the VP level in their organization. This 1,650 member not-for-profit networking community fosters career and personal success by sharing information and relationships for mutual assistance across virtually all industries and marketing specialties. Eighty four percent of the members have Fortune 500 experience and 70% have earned graduate degrees, the majority of which are from top-20 Business Schools. To learn more or to contact MENG, please visit www.MENGonline.com
NSHP was established in 2001 to empower Hispanic Professionals with information and connections. NSHP provides networking, leadership opportunities, and information on education, careers and entrepreneurship and promotes Hispanic Leadership, employment and advancement in Corporate America.
With over 17,500 registered members, the National Society for Hispanic Professionals is the leading non-profit professional networking association for Hispanic Professionals in the United States.
Portada (www.portada-online.com) seeks to increase knowledge about the U.S .Hispanic and Panregional media,advertisingand content markets to improve the performance of marketing professionals, media buyers, publishers, PR professionals and researchers. Portada's audited print and online media vehicles are the prime source of news and analysis about the market trends impacting the expansion of Hispanic media in the U.S. and Latin America. Portada also offers resources and services for advertising, publishing and PR professionals. Launched in 2003, Portada is published by Contenido LLC in New York City. The publication and its website are written by a team of seasoned analysts and reporters based all over the U.S., Latin America and Spain.
Santiago ROI (SROI) is a new breed of branding and communications firm guided by clients’ return on the 5 I’s: Intelligence, Insights, Ideas, Impact and Investment. SROI builds upon market intelligence to create 360° brand communication strategies, leveraging branded content, cause-related marketing and experiential in-market activations for acquisition and retention campaigns across all media with a focus on alternative marketing.
SROI develops all-encompassing brand thumb prints and powerful creative rooted in the company’s business strategy and the brand’s inherent truth to deliver increased brand equity, market share, revenues and profit.
Santiago Solutions Group (SSG) is a leading multicultural business strategy management consulting firm delivering business and marketing strategies based on deep strategic intelligence of our clients’ markets. SSG relies on proprietary tools to measure opportunity sizing of our clients portfolios’ and develops ‘What IF’ marketing ROI scenarios linked to highest Customer Lifetime Value sub-segments.
SSG also designs business strategies based on comprehensive assessments of organizations’ MultiCultural DNA™--the specific ability to align and scale the plan externally and internally--with retail, field sales, brokers, credit policies, IT, organizational design, products and budgets. All of this is created with focus on delivering higher a ROI from the multicultural market segments.
TVMAS is a business magazine which is published according to the markets and has a staff of specialized journalists and columnists, placed in different countries of Latin America to offer updated information, analysis, statistics and wide coverage of the events of the television industry in all its forms: open, cable, satellite and convergence (Internet)
TVMAS has as a goal: to be a guide and a useful tool for executives who are responsible in the making of decisions in the television industry.
Every two years the who's who of the international marketing and communications world gathers at the International Advertising Association's World Congress.
Beijing 2004, Dubai 2006, and now, Washington DC April 7th - 9th 2008.
Your desk is a dangerous place from which to view the world. So come to the 2008 IAA World Congress. Don’t miss this unique opportunity!
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