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Monday, April 19, 2010 (Day 1)
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8:00 AM
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Breakfast & Conference Registration
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8:25 AM
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Chairperson's Opening Remarks
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| Speaker(s) |
Monica Bay
Editor-in-Chief, Law Technology News
ALM
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8:30 AM
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The Social Media Sensation and Your Business: The Rise, The Risk and The Rewards
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Examine the various online social media that are becoming mainstream, and how in-house counsel can take advantage of them to do their jobs more efficiently and cost-effectively. Focus on the risks associated with social media and in-house counsel's responsibility to take necessary measures to protect their own reputations and that of their companies.
- Proliferate pressure to keep up in a digital world and the intrinsic risks
- Survey of the applicable tools and an overview of how they work; Exploration of social media rules of engagement, ethics and participation guidelines
- Twitter, Facebook and Linked-in: exposure, liability and consequences
- Examination of Law 2.0 trends
- Building an action plan: Best practice knowledge and planning guide for using social media in the legal profession
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| Speaker(s) |
Mark Bisard
VP & Sr. Counsel - Cyberlaw Unit
American Express - General Counsel's Office
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Adam Reback
Chief Compliance Officer
J. Goldman & Co. L.P.
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Kevin Kuzas
Partner, Kuzas Law Group
Former VP & General Counsel, Comcast Interactive Media
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Jessica Fredrickson
Assistant General Counsel
Walmart
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9:30 AM
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Protecting your Company’s Identity in a Virtual World
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- Mitigating risk through technology: Monitoring and reacting to both positive and negative online comments regarding your business
- Reputation: Does the information you have online put your company at risk?
- Beware of WOB – word of blog: Employees, critics, disgruntled customers and the competition
- Former employees: handling complaints and shared trade secrets
- Legal steps to protect your image, brand and company name
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| Speaker(s) |
Aparna Dave
Counsel, Intellectual Property Section
Wells Fargo Legal Group
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Daniel Goldman
Legal Counsel
Mayo Clinic
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Sarah Bird, J.D.
Chief Operations Officer
SEOmoz, Inc.
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Jason M. Romrell
General Counsel
InsuranceLeads.com
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10:30 AM
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Mid-morning Networking & Exhibit Break
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10:45 AM
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Privacy and Security in Social Media
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- Rights to personal data shared online
- Risks of misuse of personal data shared online
- What online personal data of its employees can an employer seek and use?
- Screening of prospective hires on social media sites
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| Speaker(s) |
Orrie Dinstein
Chief Privacy Leader & Senior IP Counsel
GE Capital
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11:35 AM
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Privacy Update from the FTC
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Hear as FTC attorney Laura Berger discusses recent updates to Social Media Law. Keep up to date with FTC rules and regulations to keep your law department compliant.
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| Speaker(s) |
Laura D. Berger
Attorney
FTC Division of Privacy and Identity Protection
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12:00 PM
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Intellectual Property and Social Media
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- Who owns what?
- Copyrights and the first amendment: Do employees have the right to speak their minds?
- Protecting your IP
- Repurposed content on other websites
- Trade secrets
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| Speaker(s) |
Tamara Reznik
Senior Corporate Counsel
Expedia, Inc.
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Jackie Medecki
Senior Attorney
Intel Corporation
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1:00 PM
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Lunch
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2:00 PM
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Develop your Company’s Corporate Policy for Social Media
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- Balancing company interests, sales and marketing and employee expression
- Striking a balance: using social media for business development vs. banning it from the office
- Who needs to be on Facebook, what are they saying and how do you control it?
- Review sample policies and setting up a legally compliant policy before you need it
- Policy enforcement mechanisms
- Terminated employees
- Groups, followers and friends: reasonable expectations for your employees
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| Speaker(s) |
Reid Bowman, Esq.
General Counsel
ELT, Inc.
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John Kloosterman
Shareholder
Littler Mendelson
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3:00 PM
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Afternoon Networking & Exhibit Break
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3:15 PM
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Ethical Implications of Social Media
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- Distinct legal challenges social media creates for in-house counsel
- Is it ever in your company’s best interest to discuss legal issues on the web?
- Fair and appropriate comments vs. breaching attorney-client privilege
- Operating with full transparency and permanent online records
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| Speaker(s) |
James Wong
VP Legal (US)
Chinney Capital Inc.
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John Lipsey
Vice President, Corporate Counsel Services
LexisNexis
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4:15 PM
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A Candid Conversation with Lin Cherry, MySpace's General Counsel
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Social media is here to stay as a means and method of doing business. Listen as longtime entertainment attorney and now partner at Code Advisors Fred Davis discusses the future of this booming medium with the General Counsel of MySpace, Lin Cherry. Hear what a top Social Media company has to say about best practices and how best to work with Social Media companies to get the most from going social. The conversation will also look at what the future holds for Social Media.
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| Speaker(s) |
Lin Cherry
General Counsel
MySpace
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Fred Davis
Founding Partner
CODE Advisors
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5:15 PM
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Chairperson's Closing Remarks
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| Speaker(s) |
Monica Bay
Editor-in-Chief, Law Technology News
ALM
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5:30 PM
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Networking Cocktail Reception
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