Last September, over 100 general counsel met at the New York Social Media Risks and Rewards conference. For 2010, we are bringing this indispensible event to the west coast and invite you to meet with the social media champions leading the new way to do business.

Social Media is rapidly gaining acceptance as the new way to do business. But is it growing too fast? While we've yet to see a major piece of litigation stemming from social media, it is only one inappropriate “tweet” away.

As social media becomes more and more a common business practice, you must develop sound social media policies, best practices and be fully aware of the potential legal issues surrounding this coming-of-age medium.

The comprehensive Social Media Risks and Rewards conference is a dynamic event, exploring the inherent challenges of social media and offering you specific tools necessary to protect your company, your IP and your reputation in today's virtual world.

Safeguard your business and your brand through insightful sessions focused on:

• Develop your company's Social Media policy
• Social Media rules of engagement, ethics and participation guidelines
• Your business and the Social Media sensation
• Twitter, Facebook, Linked-In; What information do you have out in the market?
• Exposure, liability and consequences
• Protecting your company's identity in a virtual world
• Intellectual property and Social Media: Who owns what?

Seats will fill up fast so register early!