NYC's Leading Conference for Legal Marketing & Business Development Professionals.
From CMOs to Coordinators, this is the place marketing and business development professionals go to raise their game to the next level.
Includes the release of the first comprehensive survey of lawyers, clients and marketing professionals, "Legal Marketing A-Z," conducted by American Lawyer.
Topics Include:
- Why General Counsel Hire Specific Law Firms
- The role of the marketing team in alternative fee deals and pricing
- Making events and sponsorship pay off by focusing on pre- and post-event work
- Social networking: how to make web 2.0 communication channels work for your firm
- Top 10 things you can do tomorrow to make your business development staff more effective
Who Should Attend:
- Chief Marketing Officers
- Business Development Officers

(Formerly American Lawyer Media)
Chairs
Joseph Calve
Chief Marketing Officer
Morrison Foerster
Jolene Overbeck
Chief Marketing Officer
DLA Piper
Robert J. Robertson
Chief Marketing Officer
Greenberg Traurig, LLP
Contact Information
For additional information, please contact:
Tatiana Rios
212-457-7917
For sponsorship information, please contact:
Mike Medwig
212-457-9470
For marketing information, please contact:
Cheryl Kahan-Radhuber
212-457-7921

