Marketing and Business Development for today's law firms are sophisticated and complex initiatives. Whether they be local or global, Fortune 500 or Inc. 500, clients are more demanding than ever. No longer are marketing and business development self contained departments… they are now immersed in the fabric of the firm.

The American Lawyer is pleased to present a very innovative marketing and business development event. Not only will this conference feature the absolute thought leaders representing marketing and business development departments, this program will also feature Practice Group Leaders, Marketing Partners and Managing Partners. The concept is straightforward and powerful… inside the most successful firms the CMOs, BDOs, Practice Group Leaders, Marketing Partners and Managing Partners work as a team united to achieve that specific law firm's goals.

Topics to be discussed include:

Past As Prologue for Law Firm Marketing: Where We Are, Where We're Going and How We'll Get There
Revving the Biz-Dev Engine: Building a Billion-Dollar Sales Machine
Making Numbers Count: Actionable Analytics That Drive Business Success
It Might Get Loud: Clients Raise Their Voice Through the ACC Value Index
Made — Not Born: Tapping & Training Your Firm's Next-Gen Sales Stars
Your Clients Are Ready for the Next, Next Thing. Are You? The Perils and Pitfalls of Working Without a (Social) Net
The Changing Nature of the Inside-Outside Counsel Relationship
Going, Going… Gone Global? Rethinking the Worldwide Market for Legal Services
The Practice Leader As Product Manager: What Firms Sell & What Clients Buy
… and more!

Register early and save!