Maximizing Profits through Intellectual Property

This new conference will present innovative case studies of licensing trends relating to intellectual property. Designed for General Counsel, IP Counsel and Licensing Executives, this program will examine how your intellectual property has changed in light of the recession. There are new opportunities to pursue and some agreements that should be revised. Learn how to use your IP to be more competitive in these changing times.

Faculty Includes Senior Corporate Counsel From:

ABC, Affiliated Computer Services, Inc., Citibank, Colgate-Palmolive, Credit-Suisse, Computer Sciences Corporation, Estee Lauder, GE Capital, Home Box Office, Macy's, Martha Stewart, Sesame Workshop, Sony, Toys "R" Us, UBS, Verizon

Topics to Be Discussed Include:

• How Does the Recession Affect Your Intellectual Property?
• Mock Licensing Re-Negotiation of Software License
• IP Securitization
• Licensing Mistakes
• Cross Licensing Agreements, Partnering and Joint Ventures
• International Trademark Licensing
• Trends in Licensing based on Recent Cases
• Celebrity Endorsements
• Ethical Issues to Consider
  

Up to 10 CLE and CPD Credits Available!